Pitch Feedback

https://www.youtube.com/watch?v=flxm98MN_OA

Feedback Summary



Very cliched plot
The class thought that the plot we had originally chosen to use was very clichéd and had been used in lots of music videos before, they therefore concluded that this plot was not appealing to them as it has been used many times before. Taking this feedback into account we changed our plot outline and as director and writer changed the plot to portray the conventions of being rich and poor as this is an idea that is not done much in many music videos, meaning that our music video is unique and more appealing to our chosen audience.

How is custom music going to be professional?

The audience also felt that by recording the music by ourselves as a group was a big step that required a lot of attention because if the music was recording with just a computer then the outcome will sound very amateurish. Taken this feedback into account as I am the composer of the song I have purchased a high quality microphone to go with the computer, this is to ensure that the audio is of high quality as this is want our audience wanted and me as the composer I want to make sure the quality is of high standard and meets the requirements of our chosen audience.

Not many music videos end up with fights
The class thought that the finish of our music video was a disadvantage because most of the music videos that are aimed at our chosen audience do not end in violence and because of this even though it was a unique idea that made our music video standout, it was a disadvantage as there were not many examples that we could use to gain ideas from. As the director and writer I made the decision to change the ending of our music video to something with a strong message and this is why as director I have decided to convey a story of rags to riches as this is a good finish and appeals to our target audience.

Does our video have a message?
From our pitch for our original idea the audience found it hard to find the message of our music video because it is guys fighting over a girl this has been overrepresented in music videos and this plot normally does not have a clear message for the audience. From this feedback as director I went back to the drawing board with my group and after an intensive review of our previous plot we decided to change our idea because we too did not find a message in the previous plot and we so we changed this to appeal to our target audience and make sure that our music video had a message that is strong but also clear to our target audience.

Influential Videos

Influential Videos

Influential Videos
This is one of our influential films and there is a violent scene in this one and we wanted to incorporate that into our music video so we wanted to show how this would be done. the other one also shows a story of a gangsta life and how innocent people can be put in danger and the severity of this is shown in the video.
https://www.youtube.com/watch?v=iGs1gODLiSQ
https://www.youtube.com/watch?v=Do5MMmEygsY

Original Video
https://www.youtube.com/watch?v=dtfFF_vYqrs

this is the way the song was originally done and we wanted to make sure that we would interpret it ourselves and make sure it was done well but also conveyed different themes within it.

Looking Into Institutions

Looking into Institutions


Snapchat







The founders first spread the word about Snap-chat to college friends at Stanford University, but the app’s popularity didn't really start to take-off until it made its way into the high school ranks to become a popular means of communication for teenagers.


It gave young teens an opportunity to exchange messages quickly and left no evidence for the rest of the world, including the eyes of parental figures. The story goes that Spiegel’s mother told their cousin about the app who in turn showed his friends at a local high school in Southern California - from there the app began spreading like wildfire.



With Snapchat’s traction in early 2012, they attracted the attention of mainstream press including New York Times. TechCrunch and other press started to cover them too. While mainstream press framed the phenomenon around sexting, 80% of Snaps are sent during the day—the school day specifically—suggesting that it was less about sex and more about the freedom of expression without public ramifications that drove growth.


By the time the New York Times wrote about Snapchat, it was in the top 5 photo sharing apps, and it hasn't looked back. Snapchat has not only been one of the top downloads for photo and video app but has consistently been one of the top overall apps downloaded in the App Store.


The founders of Snapchat Evan Spiegel & Bobby Murphy



what was innovative about this app and why did people start using it?


It seems odd that at the beginning of the Internet everyone decided everything should stick around forever. I think our application makes communication a lot more human and natural.” - Spiegel


Think of the world that Snapchat entered, and it’s not hard to see why it exists. In a world where parties require people to leave their phones at the door, where rooms without lights are set up so no photography can be taken, where revenge sites are littered with photographic evidence of the indiscretions of an ex, Snapchat appears to provide a way out.



Snapchat allows users to send photos and videos to one or many friends, while limiting how long the recipients can see them. The maximum time is 10 seconds, just enough for the recipients to enjoy the moment before it is lost forever. To view the content, the recipient holds down a button. They can view the image until the counter expires or they let go of the button. After that, it’s gone.


To help foster the sense of privacy and security, Snapchat includes a built-in alert which notifies the sender if any of the recipients took a screenshot of the photo. Combined with the self-destructing nature, the app actively discourages the saving of photos. This creates less inhibition for users and an overall more fun, care-free experience.


In addition to photos and videos, Snapchat lets users express their creativity by adding text and drawing on the photos. This allows the user to create all types of goofy images and fun things that add to the experience.


What is the monetary value of Snapchat?


Spiegel started Snapchat in a Stanford University fraternity house in 2011 and turned down a $3 billion acquisition offer from Facebook Inc. in 2013. He raised funds from 23 investors at a $10 billion valuation last year.


Who owns it now?

Last year Snapchat infamously turned down a £1.8 billion ($3 billion) offer from Facebook - a decision that left many stunned. But the move seems to have paid off, as Snapchat's owners Evan Spiegel and Bobby Murphy are set to become billionaires according to the current valuations of the company.

Has the service or technology evolved or been used by consumers in a way that is different from the purpose intended by its creators?the owners of Snapchat originally created it to be for people to be able to chat to each other but in a fun and unique way which other social media companies such as Facebook do not offer the technology has kind of involved since then as it is not only used to send messages it can do more things like tell the weather and can also be used as something companies can advertise on it so it is very good to use for many different purposes.

Stars and Representation

Stars and Representation

DR.DRE


Considered by many to be hip-hop's greatest producer, Dr. Dre ( Andre Romell Young, born February 18, 1965) pioneered gangsta hip-hop and his own variation of the sound, dubbed G-Funk. His very early albums were violent but cautionary tales of the criminal mind, but Dre's records with NWA celebrated the hedonistic, amoralistic side of gang life




This Dr.dre when he was first started making music it was by luck that he met Ice Cube and together they worked on songs for ruthless records which was record label run by Eazy-E. As we can see from the picture you can see that Dre was a big part of the gang culture and that was they style he had when he started creating music and this shone through in the songs he used to make. Dre stuck with the Hip-Hop gangsta look for many years and people say this was a very big part of his character in those days and it added to the credibility in his music.






This was Dre in 1992 he was a big star now in the rap game thanks to the songs he released through ruthless records there was a financial dispute there so he then moved to Death row records and was one of the best selling artists of 1993 which eventually led to him winning a Grammy for the single 'let me ride' as you can see from the picture he kept his hip-hop gangsta persona and his music was still of the same genre he was always a big part of the gangsta genre and when he was 17 he had his oldest son who is now 33 with his girlfriend who was 16 years old at the time.



this is Dr.dre playing Paul in the film training day in 2001 in the film he still has his hip-hop persona which shows that he was not even going to change his personality even for a film and this proved to be a wise decision as the movie proved to be a big hit at the box office and most people say this was down to the persona and presence his character Paul brought to the movie.



this is Dr.dre in 2003 and he has now stopped rapping songs himself and he know owns his own record label he now produces songs and is so good he is announced as the godfather of the G-funk at this time he became a little more style and fashion trend conscious and began to move from the hip hop persona that has surrounded him for years.



Here is Dr.dre in 2011 as you can see he has been putting in a lot of gym work he said he did this because he wanted the world to see he was a perfectionist and that every thing that he does he puts his heart and soul into it he has also had had a style change and know has more of a business look and he has left the hip-hop look and is now more formal but this all comes with being a billionaire.

Who am I?

Who am I?


Look at that swag!!!!!

What is your name?

Junior Adekunle aka Biggy J


How old are you?

I am 17 years old



What is your gender?
Male

What is your ethnicity?
I am of a black British ethnicity but I am also from African decent as both of my parents are from Nigeria which I have visited a couple of times as it is a really nice place.

Where were you born?
I was born in Guy's Hospital in London.

How much money do you earn?
I have a part time job right now so depending on the amount of hours I am given to work but right now I am earning between £200-600 a month depending on my shift patterns and when I amble to work most of this is spent on me as too keep up the swag I have like in the picture you have to spend a lot of money on yourself.

What is your level of education?
I have finished my GCSE's so I am now doing my A-levels but if you met me you would think i have a PHD already joking you would be wondering how I am doing A-levels.

Where do you live?
I am living in Gillingham, Kent it is a pretty decent area my dream though is for me and my family is to leave in California in America it is such a nice area and it would be so nice to live there so everything I do is to work towards that dream anything else that comes is a bonus.

Who do you live with?
I live with the fam in it. when I say fam I mean my family this consists of my mum, step dad, brothers and sister there cool to live with but sometimes they can annoy me,

What do you consume?

Entertainment- Frequent User

Video Games
I regularly play video games because they are a lot of fun and good to play when I am bored or trying to put off homework the video game I play most if FIFA because I enjoy playing football and watching football in real life I also support the best team in the world in Manchester United F.C. I access my video games by playing it on my PS4 and I also sometimes watch films on my PS4 due to the synergy between Netflix and PlayStation





TV
I like to watch films that give me a sense of emotion so either happiness or sadness I watch a variety of films and I do not have a specific genre I watch things like the Game of thrones and the walking dead which is completely different to my favourite show which is Empire.




Films

I like to watch films that have characters that I can relate to for example youth characters I good example of a film I would watch that has characters that I can relate to is the new film which is called Straight Outta Compton the characters I feel relate to me because they are into the same music as me and they are of similar age and do similar things to me. I normally like to watch films with my friends at home on Netflix or out in the cinema.




Music
I love hip-hop music the most and my phone is full of it but I still listen to songs of other genres such as house, soul etc. really it depends if I like the song. I listen to my music on my phone and download my music for free from MP3 converters or from Spotify or Itunes which I use for my Ipod.




Facebook
I like to use Facebook a lot as I can talk and catch up with my friends and just socialise with the world which is a lot of fun and is good to use especially when you are bored. I normally access Facebook from my phone and the computer when I at home but I have also accessed it on my PS4.


YouTube
I love to post videos onto YouTube as I believe it is a way to express yourself to the world and get some fame on the way I post regular videos and the views have slowly been increasing so hopefully I can become a famous youtuber one day. A famous example of someone who became famous over YouTube is Justin Bieber who is now worth $220 million dollars.

Research and Education- Infrequent User

Books and Magazines
I normally if I need to study for exams will get my information from books and magazines which I will borrow from my local library but occasionally if I really cant find what I am looking for I will search through Newspapers I find my information like this because it is for me the best way I learn and retain information.

Internet
If I cannot find what I am looking for I will search for it on the internet I know that it would be easier to search for it on the internet but for me doing it that way means I am not learning much and I prefer the books and magazines way and that is just me because when I read stuff in the internet I do not remember it whereas if I read it from a book I am able to memorize what I have read.



Information- Infrequent User

Internet
If I need to find information not related to exams I will check the internet as I know it is a faster way of accessing information that I know I need. I believe that chrome is the best to use as it is very fast and I also love its layout and I feel it is more reliable than Internet Explorer and I also like how I can link my Google, YouTube and Gmail accounts to it.



Most of the media I consume is at home (the exception being films that I watch in the cinema) this is because I feel more comfortable at home and when my friends come round they also fell comfortable aswell. I also consume media when I am away from home on my Phone.

My future aspirations are to become a big-time hip hop star I have already started working towards this dream my inspiration is DR. Dre who is the fist Hip-Hop Billionaire as his music was always good and always had a message and I hope my music can do the same whether my dream materialises we will see.



I do not only consume media but I also create Media and i have included a link to one of my YouTube videos.

https://www.youtube.com/watch?v=x8bKidHP51Y