Planning- Pitch (Updated)

Planning- Pitch

Title: Empire Cast - No Apologies

Location: Various locations

Form: Music Video

Genre: Rap/Hip-hop

Time: Daytime/Evening

Plot Outline

Character A is shown in a junkyard in a run down area in London we are going to show the character showing his poverty filled struggles we shall show him in poor run down places to emphasise the poverty that the character is in we shall also make sure the character also looks poor and we will see him wearing torn clothes and having a dirt filled face this is again to emphasise just how poor he is. As the song goes on we shall show him getting richer and getting more opportunities in life.  by the end of the song we are going to present the character as rich and show his new life we will be filming him in rich areas his clothes quality will improve and this will show his rise from rags to riches.

Character A: Junior Adekunle

Target Audience: People who like rap/hip-hop music. Also Empire Cast fans

Audience Appeal: Our music video will most likely appeal to teenagers. Many teenagers like the genres of rap/hip-hop more than people of other age ranges.

Influential Music: 50 cent - get low, Timberland - Money ain’t everything, Chris Brown Kid Ink - Hotel

Unique selling point: Our product is unique as we are going to create a storyline to one of Empire Cast’s songs No Apologies. In the official music video Empire Cast does not entail a storyline within the music video it is just them singing and dancing.

Your Roles:

·         Junior – Producer, Director, Composer, storyboard artist, Set, Costume and Prop Design, Marketing, Make-up Artist

·         Liam – Editor, Writer, Sound editor, Technical director, location scout, Cinematographer, Sound Designer

Planning- Script

Fade in to couple at Westfield Shopping Centre

Character 1(to be confirmed)- Male
Character 2(to be confirmed)- Female
Character 3(Junior Adekunle)- Male

Character 1: I'm so lucky to have you
Character 2: (disgusted) calm down we've been together five minutes (they both laugh)

Alone in different location

Character 3: She was my everything and she was snatched away from me.

back to couple guy starts receiving texts

Character 2: who's that best not be another girl.

Character 1: no just some dude who think he knows me.

End of dialogue in our music video and music begins to play.

Planning- Budget

What is being done?	Cost of Activity	Equipment Needed	Cost
We shall be filming all over London so we have to buy a day ticket or a group day ticket for a group of 4	£24 Group Ticket.	Camera Tripod	Free
Fight scene will use fake blood.	Free	Fake Blood	1.99
Total	£24	N/A	1.99
Overall Cost	£25.99

Weekly Action Plan (1)

Week ending	What has been done this week?	What has to be done next week?	Who will do it?	What day/date will it be done?
20/11/15	Liam has completed research into similar music videos equipment list, pitch feedback and initial ideas.	Liam will look to complete the shot schedule, shot list and location shots.	Liam	28/11/15
20/11/15	Junior has completed his research into his roles summarised the class feedback for their Influential music videos.	Junior has to complete his rough cut vocal for the song they are going to use the music video.	Junior	28/11/15

Weekly Action Plan (2)

Week ending	What has been done this week?	What has to be done next week?	Who will do it?	What day/date will it be done?
27/11/15	This week Liam has completed the shot list, shot schedule and location shots his deadline has been met as it was set for the 1st December.	This week Liam will look to complete the animatic storyboard and then that is his planning work done.	Liam	9/12/2015
27/11/15	This week Junior has completed the shot list, shot schedule, location shots his deadline was slightly missed as this was die for the 27/11/2015	This week Junior will look to complete a rough cut vocal for the song they are going to use for the music video complete the animatic storyboard and also finish the budget, script, risk assessment and keep up with the weekly action plans.	Junior	9/12/20125

Planning- Shot List

No.	Scene No.	INT/EXT	Location	Shot Description	Support	Speech
1	1	EXT	Westfield’s Shopping Mall	There is a long shot of a couple walking into Westfield’s mall and before this there will be an establishing shot so that the audience can see where the music video is going to be located this will be of the many different locations we are going to use.	Tripod	None (Music)
2	2	INT	Westfield’s shopping mall	There is going to be a MS/LS of a couple walking through the mall and entering different shops.	Free-hand	None (Music)
3	2b	INT	London Eye	CU and LS will show the couple messing about in front of the tourist attraction.	Free- hand	None (Music)
4	2c	INT	Wembley Stadium	MS will show the couple visiting the stadium and taking selfies in front of it.	Free- hand	None (Music)
5	3	INT	Big Ben	MS of the couple looking up at the tourist attraction and taking pictures.	Free Hand	None (Music)
6	4	INT	Westfield Mall	The editing will get a little bit faster during this as there will be a fight scene to match the editing there will MS/CS/LS all done in different angles.	Tripod and Free-Hand	None (Music)
7	5	INT	Westfield Mall	MCU/ Tracking shot of the girl breaking up the fight and stating she doesn’t want to be with any of them slaps both and then leaves.	Tripod and Free - hand	None (Music)

Planning- Risk Asessment

Event:

Filming Music Video

Date:

2/12/2015

Venue:

London

Activity / Area of Concern i.e.: what is taking place as part of the event?	Hazards Identified i.e.: what can cause harm?	Persons at Risk i.e.: who could be harmed by the hazard?	Current Risk Factor (high, medium or low) i.e.: determine the level of risk	Actions to be Taken to Minimize each Risk i.e.: what action can you take to lower the level of risk	New Risk Factor (high, medium or low) i.e.: risk factor after action taken to minimize the risk
We will be filming at Westfield mall.	Because it is shopping centre there will be lots of people and they can accidently clash with the filming equipment.	Public Actors	Medium	Make sure to make public aware that we are filming and show them where equipment is so they don’t injure themselves on it.	Low
We will filming at the major attractions in London.	Because we will be filming at some of the major tourist landmarks in London we want to make sure that we do not clash with the public as lots of equipment will be used.	Public Actors	Medium	Make sure to tell the public we are filming and potentially hazardous equipment is being used.	Low
we are going to be filming in high places in London.	we have to make sure that we are in control of the equipment and that none of it falls down.	Public Actors	High		Medium

Class Feedback for No Apologies Audio (Rough Cut)

This is the feedback for our No Apologies audio and we just wanted to see how the class would react to our vocal and for our feedback on how to improve it and we feel that the feedback given will make our audio that much better and also make the audio sound more professional and become similar to that of a real music audio so that when we make the video the song will not let down the video in terms of quality and this means the song and video will blend and work well together.

Most of the class liked our rough cut and felt that the conventions we followed were similar to those of the original video and that the way we did our audio was very well done. the class did think however, that the quality of our audio was not great they kinda picked up the fact that we did not record this on a microphone and we did not use professional technology to make the track sound even better and we as a group will make sure to work on this for our polished audio.

The class said that we should get a good quality mic and use a mixer as well to make sure the audio will sound a lot better and be as clear as the one portrayed in the original video so as a group we are going to research into music production sites and learn ways in which they make the audio sound clear and try to apply this to our own audio.

the class also felt that the singer was not good enough and lost pitch at some moments in the video and they felt that this let the video down, some suggested that I use a girl instead to do the lyrics and we as a group will consider different options to make the audio sound a lot better.

The class also said that I should have written my own lyrics to the song to make it more original and we shall explore this route to make sure our audio is as good as can be and will also complement the video we are going to do.

My Roles

Director
for me a director is a person who directs the making of a Generally, a film director controls a film's artistic and dramatic aspects, and visualizes the script while guiding the technical crew and actors in the fulfillment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of film making.

The film director gives direction to the cast and crew and creates an overall vision through which a film eventually becomes realized. Directors need to be able to mediate differences in creative visions and stay in the boundaries of the film's budget. There are many pathways to becoming a film director. Some film directors started as screenwriters, cinematographers, film editors or actors. Other film directors have attended a film school. Directors use different approaches. Some outline a general plot line and let the actors improvise dialogue, while others control every aspect, and demand that the actors and crew follow instructions precisely. Some directors also write their own screenplays or collaborate on screenplays with long-standing writing partners. Some directors edit or appear in their films, or compose the music score for their films.

I have included pictures of arguably the worlds greatest ever directors in James Cameron and Steven Spielberg.

Producer
Producers fill a variety of roles depending upon the type of producer. Either employed by a production company or independent, producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing, and arranging financing. During the "discovery stage" the producer has to find and acknowledge promising material.Then, unless the film is supposed to be based on an original script, the producer has to find an appropriate screenwriter.

For various reasons, producers cannot always personally supervise all of the production. As such, the main producer will appoint executive producers, line producers or unit production managers who represent the main producer's interests. Among other things, the producer has the last word on whether sounds or music have to be changed or scenes have to be cut and they are in charge of selling the film or arranging distribution rights.

Writer
A Screenwriter’s role in the overall Film-making process is absolutely vital. Because it is in the screenplay that the Film is first born. And once the screenplay is ready, it is the single most important document that forms the basis on which everyone else (the Director, Actors etc.) builds the Film.

This extremely sensitive and complex function can only be executed by someone who is creative, has a complete understanding of the Film-making process and whose sense of aesthetic is firmly placed in the visual medium. It is a discipline that can be self-taught. But it could take years before one learns the skill set effectively and gets a real opportunity to write a screenplay that is Produced and made into a Film. In essence, how to plant a story from the germ of an idea, or a piece of news, to capture the audience in a total way is a skill that can be learnt from mentors, and practice sessions.

Planning- Location Shots

This is Westfield shopping center these our one of the locations that our group is thinking of filming some of the music video in our idea for this location is to show a couple enjoying themselves and going shopping together we feel this is the perfect location for this scene as this mall is very popular and somewhere couples would go to have a romantic date full of shopping and we also picked this location as many of our target audience like this location and we feel like we would be connecting with them if they picked this location. we feel this a good place to film as due to the escalators and elevators being located all around the mall we can film the couple from many different angles meaning our music video doesn't end up being to boring,

This is one of the biggest landmarks in London Big Ben and we wanted to use this location in our movie because we would be able to show how the couple are enjoying the whole day not just by shopping but doing what most people would do when they spend a day in London and visit all of the landmarks. This is also a great location to film because we would be able give the audience a sense of the posh London and the great attractions it possesses.

This is the outside of Wembley Stadium and we picked to use this location because it is the kind of place couples would go to to see the beauty of the stadium and also to show their appreciation for England sports. This would be a good location to film some of our music video as it would show wealth as the song is about love and wealth so filming here would perfectly portray this.

This location the London Eye we feel would be the most romantic of all as the two characters would be able to sit together in the ride and look over a beautiful view together we picked this location as we feel it would show the viewers how much in love the couple are.

This is the inside of Westfields shopping center we have taken this location as we are going to film the couple roaming up and down the shopping center and we are going to take varied angles of the inside.

Planning-Target Audience

Target Audience- 15-24

Why we have chose this as our target audience?

We have decided to pick this age group as our target audience because we feel that the issues and topics we will be representing in our music video will resonate with them and therefore we feel they would be the highest consumers of our product.  The song is also from the show Empire and their target audience is also 16-24 according to their EmpireVevo YouTube channel where in one of their videos they talk about how the film resonates with all ages but they specifically feel it resonates well with the 16-24 age group as they feel the characters in the film connect well with this audience the most. We also picked this as our target audience because the lyrics that will feature in our music video will find a sense of reality with this audience the most but we also hope it resonates with other age groups as well. We also feel because the genre for our music video which is R&B, Rap and Hip Hop we feel that in today’s music industry our target audience craves for this music and they are normally the ones who consume this genre the most.

Why does our film appeal to our target audience?

we feel that our Music Video will appeal to our target audience because not only does our target audience which is the ages of 16-24 love the rap and hip hop genres but they also love the fact that our song is from the Television series Empire and this also means we would be attracting a lot of empire fans who are also around the ages of 16-24 we feel that by picking the song from such a show that has a unique connection with our target audience we would be able to connect with that same audience aswell.

Planning- costume and makeup

In our music video our characters will not be wearing any makeup at all the only make up worn will be during the fight scene where we are going to apply fake blood to the characters so that we can emphasize the brutality of the fight I feel that without the blood the fight will become less realistic. I also feel that while I am applying the blood I have to make sure that the blood is not too much as I feel this will credibility away from the fight I think the pictures give a good  view of what I want to do when applying the blood both characters in the pictures have both been in fights and they have not been given too much blood but just enough so that the viewers are able to tell just how brutal the fight was and the blood makes it seem a lot more realistic to viewers.

Planning- Call Sheets

Cinematographer: Liam Taylor Producer: Junior Adekunle Director: Junior Adekunle	Music video (Empire Cast-No Apologies)	DATE:22/11/2015
Location Props: Fake Blood Phone	CALL TIME 08:00AM Check grid for individual call times	Food Break 12:00PM

Production Office			Nearest Hospital to Set
			Guys Hospital London
LOCATIONS
#	Location	Address		Parking	Contact
1	London Shopping Centre (Location to confirmed)	(to be confirmed)		No Cars Used public Transport was used to arrive.	Junior 07708484574

#	Cast	Role	Call Time	Pick Up Time
1.	More actors to be confirmed	Not yet known	08:00AM	8:00PM
2.	Junior Adekunle	Ex Boyfriend	08:00AM	8:00PM

SET REQUIREMENTS

Props:  Fake Blood

Special Effects: Black and White Screening, varying shots, white flashes.

Vehicles: None.

Wardrobe: Junior- White T-shirt, Slim fit Black Jeans, Black shoes, Black Mountain Jacket, big heavy blue chain

Makeup: Fake blood to be applied for the fight scene.

Producer NAME-Junior Adekunle

Producer NAME- Junior Adekunle

Scene and Description	Cast
The couple are in London and they are taking a tour around the area and this can be shown as they will be in a London based shopping centre and this will be shown with location shots.	(to be confirmed)
The couple are seen having a great time and this will be show with them travelling to all of the landmarks in London.	(to be confirmed)
The mysterious characters is first introduced and they show a little of his story and flashbacks to his relationship with the girl before she left him for another guy.	(to be confirmed)
The scene where the characters first meet each other and the nerviness of one of the characters.	(to be confirmed)
Fight Scene between the two characters for the girl’s affection and it becomes very brutal so fake blood will be applied to emphasize this.	(to be confirmed)
No Scene Involved	None

DEPT	NAME	IN	DEPT	NAME	IN
PRODUCTION			ART DEPT
Producer	Liam Taylor		Production Designer	Liam Taylor
Producer	Junior Adekunle		Art Department	Liam Taylor
Director	Junior Adekunle		Art Department	Liam Taylor
Production Manager	Junior Adekunle		HAIR/MAKEUP/WARDROBE
Production Coordinator	Junior Adekunle		Key	None
Production Assistant	Liam Taylor		Assistant	None
Production Assistant	Liam Taylor		Assistant	None
AD’S			CONTINUITY
1st Assistant Director	None		Script Supervisor	Junior Adekunle
2nd Assistant Director	None		LOCATIONS
3rd Assistant Director	None		Locations Manager	Junior Adekunle
CAMERA DEPT			SOUND
Director of Photography	Liam Taylor		Production Sound Mixer	Liam Taylor
1st Assistant Camera	None		Boom Operator	None
2nd Assistant Camera	None		STUNTS
Camera Trainee	None		Stunt Coordinator	None
GRIP & ELECTRIC DEPT			CATERING/CRAFT
Key Grip	None		Catering	None
Best Boy Grip	None		Craft	None
Grip	None		DRIVERS
Gaffer	None		Driver Coordinator	None
Best Boy Electric	None		Driver	None
Electric	None		Driver	None
Swing	None		Driver	None

Cinematographer Name Liam Taylor

Producer Name Junior Adekunle

Director Name Junior Adekunle