Planning- Pitch (Updated)

Planning- Pitch

Title: Empire Cast - No Apologies

Location: Various locations

Form: Music Video

Genre: Rap/Hip-hop

Time: Daytime/Evening

Plot Outline

Character A is shown in a junkyard in a run down area in London we are going to show the character showing his poverty filled struggles we shall show him in poor run down places to emphasise the poverty that the character is in we shall also make sure the character also looks poor and we will see him wearing torn clothes and having a dirt filled face this is again to emphasise just how poor he is. As the song goes on we shall show him getting richer and getting more opportunities in life.  by the end of the song we are going to present the character as rich and show his new life we will be filming him in rich areas his clothes quality will improve and this will show his rise from rags to riches.

Character A: Junior Adekunle

Target Audience: People who like rap/hip-hop music. Also Empire Cast fans

Audience Appeal: Our music video will most likely appeal to teenagers. Many teenagers like the genres of rap/hip-hop more than people of other age ranges.

Influential Music: 50 cent - get low, Timberland - Money ain’t everything, Chris Brown Kid Ink - Hotel

Unique selling point: Our product is unique as we are going to create a storyline to one of Empire Cast’s songs No Apologies. In the official music video Empire Cast does not entail a storyline within the music video it is just them singing and dancing.

Your Roles:

·         Junior – Producer, Director, Composer, storyboard artist, Set, Costume and Prop Design, Marketing, Make-up Artist

·         Liam – Editor, Writer, Sound editor, Technical director, location scout, Cinematographer, Sound Designer