Monday, 11 April 2016

Junior Adekunle: Evaluation


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?



1. This scene from the music video 2pac-Ghetto Gospel is used to emphasize the representation of poverty in this video. The woman is dressed in a plain black t-shirt and because of this she is represented as poor because if she was rich she would not be wearing this type of attire. It is also very noticeable that the woman is not wearing any make-up which again could suggest that she is poor because most women apply make-up before they go out and this shows that she may not been able to afford make-up. She is also carrying a trolley full of black bags this shows poverty because these are not the things that people purchase from their local shops and this could show that she is poor and is taking bags because she is looking for things to survive on such as food etc. This was very influential in our music video because it was a very accurate portrayal of poverty and this is something that we wanted to do in our music video.

2. This scene is set in a very desolate and barren area to show the poverty of the character because if the character was a very rich person they would be living in a more lavish and suburban area with much more around it rather than a area that the character is currently being shown in. The buildings in the area seem to be broken and distorted to show the fact that it might not only be the character that is poor but the whole area is full of poverty and this can create an enigma code as the audience will wonder how the whole area has turned into this state.

3. The high angle shot in this scene is used to show the vulnerability of the character represented in the scene. This shot is able to create an enigma code because the audience is going to wonder why the character is so vulnerable and whether this is linked to the poverty earlier shown in the video and this can also reinforce the idea that the character is in this poor and disadvantaged position because of the poverty that seems to swamp the area.

4. The characters are set in a rich setting as the house behind them looks very upmarket and something that rich people would want to live in this is because it is very lavish. The characters can be seen to be rich as they are set in front of the house with a multi-thousand dollar car which shows that the characters are very rich and have very luxury lifestyles. This influenced our own music video because we wanted to represent the feeling of wealth as our video is an R&B video and this normally consists in most videos.

5. The characters are dressed in very fashion current styles which show that they are very wealthy. They are dressed in nice clothes that most R&B artists wear today they are also surrounded by woman dressed in expensive dresses and high heels and this all adds to the sense of wealth seen in this music video.

6. The high angle shot used in this ,the music video for the song Chris Brown-Ayo, is used to show the power of the rapper because he is lying on a gold bed surrounded by a pool of money this is to show how wealthy the rapper is. It is also shows that the rapper is very powerful as if you have a lot of money then you also have a lot of money.



1. The character is being shown as poor in this scene for our music video no apologies as like in our influential music video Ghetto Gospel the character is shown as taking black bags to survive on for essential things such as food etc. We feel that this adds to the sense of poverty in our music video and we feel because this was represented very well in our influential music video it would also be very well represented in our own music video. The character is also dressed in ripped clothing to emphasize the fact that he is poor and may not have any money to buy new clothes. This just like in our influential music video emphasizes the genre of poverty.

2. The character in this scene is shown in a very barren area just like in our influential music video this adds an enigma code to our music video just like it did in our influential music video because it makes the audience wonder whether it is just the character that is poor or whether the whole area is swamped in poverty. Just like our influential music video we feel that because of this the feeling of poverty is presented clearly and effectively.

3. The camerawork in this scene is a high angle shot to show the character is vulnerable this like our influential music video shows that the character is in a vulnerable position and this will create an enigma code in our video because the audience will want to know our character’s background and how he has come to be in the vulnerable position he is in know.

4. The character like in our influential music video is shot in front of an expensive car which will show that the character has a lavish life style and is pictured in a very posh and lavish area which again like in the influential music video that shows the rapper is very wealthy which is common in most R&B videos.

5. The character in this seen is shot with a low angle shot to show his power the rapper is at on a very expensive car again to show the fact that when you are wealthy, power is also comes when you have a lot of money. The character is sat on the car to show the fact that he is wealthy enough to sit on the car because the car to the rapper is just another car.

6. The character in this scene just like in our influential music video is dressed in fashion forward clothing to show that he has a vast amount of wealth and the clothes he is wearing is what rich people would wear.

2. How effective is the combination of your main product and ancillary texts?
This is a link to a video I have posted on YouTube answering this question on how effective the combination of our main product and ancillary texts.

https://www.youtube.com/watch?v=jpE9v0nLdNQ&feature=youtu.be

3.What have you learned from your audience feedback?

This is a link to the video i have posted on youtube where i anlayse what we learned from our audience feedback.

https://youtu.be/MCURVEpHRLw

4.How did you use media technologies in the construction and research, planning and evaluation stages?

http://www.slideshare.net/JuniorAdekunle/media-question-4-60997766

This is a link to a presentation i have created to answer this question and i have published this on slideshare,