Planning-Target Audience

Target Audience- 15-24

Why we have chose this as our target audience?

We have decided to pick this age group as our target audience because we feel that the issues and topics we will be representing in our music video will resonate with them and therefore we feel they would be the highest consumers of our product.  The song is also from the show Empire and their target audience is also 16-24 according to their EmpireVevo YouTube channel where in one of their videos they talk about how the film resonates with all ages but they specifically feel it resonates well with the 16-24 age group as they feel the characters in the film connect well with this audience the most. We also picked this as our target audience because the lyrics that will feature in our music video will find a sense of reality with this audience the most but we also hope it resonates with other age groups as well. We also feel because the genre for our music video which is R&B, Rap and Hip Hop we feel that in today’s music industry our target audience craves for this music and they are normally the ones who consume this genre the most.

Why does our film appeal to our target audience?

we feel that our Music Video will appeal to our target audience because not only does our target audience which is the ages of 16-24 love the rap and hip hop genres but they also love the fact that our song is from the Television series Empire and this also means we would be attracting a lot of empire fans who are also around the ages of 16-24 we feel that by picking the song from such a show that has a unique connection with our target audience we would be able to connect with that same audience aswell.