1st Half- Poverty
for the first half of our music video we are going to show the character as a poor homeless character and we really want to emphasize this in the clothing that we are going to dress our character in. the character will be dressed in a smart black shirt that will be ripped in multiple places, beige shorts with a hole in them and then smart black school shoes which are ripped also. we believe this outfit will show the character as someone who is poor and has nothing in life.
although we wanted to show the characters poverty we also wanted to make sure that the character was fashion forward and was wearing clothes that our target audience would normally wear we felt by having the character dressed in items from many fashion forward outfits he would link well with our target audience and by adding the rips and holes into the clothing we are able to emphasise just how poor the character is.
2nd Half- Wealthy
In the 2nd half of our music video we want our character to be represented as a wealthy character as he has just been discovered by a major record label in Sony Entertainment and we feel this was a chance to dress the character in what our target audience would like to wear and this in turn helped us dress him in fashion forward clothing that not only R and B and rap artists would wear today but an outfit that our target audience can identify with.
For the 2nd half we have decided to dress the character in a Ralph Lauren shirt, a black majestic jacket, black Sony headphones, black jeans and white Adidas hi-tops we believe that this outfit allows our character to meet the wealth young male stereotype but also helps connect with our target audience as this is something most of them would wear.
this outfit fits perfectly with the conventions of what our target audience would wear and also fits in with the tag of being wealth so as a group i think we have found the right mix of outfits for our music video.
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