Planning- Pitch

Title: Empire Cast - No Apologies

Location: Various locations

Form: Music Video

Genre: Rap/Hip-hop

Time: Daytime/Evening

Plot Outline

Two characters, character A and character b. Character B steals character a’s girlfriend. Character A wants revenge on character b on the build up to a big fight. The music video will be a build-up of the two threatening each other via social media and rumours. One day character B see’s character A with his girlfriend and violence breaks out. At the end the girl decides she doesn’t like character A or B and decides not to bother with any of them. Various lip singing sections to the music video will occur alongside the storyline to the music.

Character A: Unknown as of yet

Character B: Junior Adekunle

Female Character – Unknown as of yet

Target Audience: People who like rap/hip-hop music. Also Empire Cast fans

Audience Appeal: Our music video will most likely appeal to teenagers. Many teenagers like the genres of rap/hip-hop more than people of other age ranges.

Influential Music: 50 cent - get low, Timberland - Money ain’t everything, Chris Brown Kid Ink - Hotel

Unique selling point: Our product is unique as we are going to create a storyline to one of Empire Cast’s songs No Apologies. In the official music video Empire Cast does not entail a storyline within the music video it is just them singing and dancing.

Your Roles:

·         Junior – Producer, Director, Composer, storyboard artist, Set, Costume and Prop Design, Marketing, Make-up Artist

·         Liam – Editor, Writer, Sound editor, Technical director, location scout, Cinematographer, Sound Designer


https://www.youtube.com/watch?v=HGs4vprjGpQ
This is our Video of our pitch.